Mikes Restaurant

Franchise Fees: $40,000
Included in capital required: Yes
Capital Required : $500,000 - $600,000
Liquid capital: $280,000 - $300,000
Net Worth: N/A
Head office address:

310-8250 Boulevard Decarie
Montreal - Quebec
H4P2P5

Financing assistance: 
No
Support & Training: 
Yes
New franchisees receive eight to ten weeks of in-store training for themselves and their key management people, in an approved Mikes training restaurant. We also arrange for assistance during the hiring process and additional support at the restaurant opening to assist with staff training and to ensure the restaurant opens smoothly. Ongoing support includes regular visits from the Head Office management, regional meetings and franchise conventions.
Lifestyle Business?: 
No
Homebased: 
No
Business Category: 
Food & Beverage
# of exisitng units worldwide: 
113
Description: 

Over 40 years in the Quebec market

Mikes Restaurants have been combining local and authentic Italian cuisine for over 40 years. From its humble beginnings in 1967 in Montreal as a single restaurant serving hot Italian subs, Mikes now leads the Italian family cuisine market, serving breakfast, lunch and dinner. The second largest chain in the full service category with over 76 stores.

Headquartered in Moncton, New Brunswick, Imvescor Restaurant Group owns franchised and corporate stores throughout Canada, under four brands: Baton Rouge® operates in the Province of Quebec and Ontario, Alberta and Nova Scotia in the casual dining segment, Pizza Delight® operates primarily in Atlantic Canada, where it dominates the family/mid-scale segment. Mikes® and Scores® restaurants operate primarily in Quebec in the family and casual dining segments and the take-out and delivery segments.

Why Mikes ?

Since opening its first restaurant in 1967, the success of the Mikes chain is largely attributed to the hard-work of its restaurant partners/owners and dedicated head officeteam. Many of these partner/owners are still with the chain today, and some have acquired additional restaurants. Furthermore, some restaurants are now being operated by second generation owners and have become valued family businesses.

Mikes is very proud of its success and the dedication of all members of the team who exemplify and execute Mikes principles and standards of operations each and every day. We are very proud of our franchisees overwhelming commitment to the business and to exceptional quality, value, cleanliness, and guest service. Mikes Restaurant Owners are supported in all aspects of their operations by an extensive range of services provided by the Mikes team of professionals.

   

Business/Operational Support

Every franchisee receives consistent and comprehensive support from the Mikes field services team called Business Development Managers or BDM’s. Each BDM is responsible for a certain number of stores in a geographical area. Your BDM will be assigned to you as soon as you become a franchisee. The BDM will assist you both pre and post opening in all areas of Mikes restaurant operations from training, to accounting, human resources, information technology, and marketing. Our BDM’s have extensive restaurant experience and are seasoned operators who will be invaluable to you in the day to day operations of your franchise. The BDM’s primary role is to assist franchises in running a smooth operation and reaching financial targets.

 

Site selection & leasing support

Restaurant locations are found in a variety of ways; sometimes the franchisee has a location of interest, sometimes we have secured a location already, and other times no location has been chosen. We will assist the franchisee in all these cases in site selection and in the negotiation of the Lease for such premises. Though we can’t guarantee the success of any particular location we do use a variety of tools and sophisticated software to assist us in evaluating the demographics and other important information concerning any proposed location.

 

Marketing

 

The Mikes marketing team provides franchisees with a new and comprehensive local and national marketing plan each year. The National Ad fund is used to generate awareness of the Brand on a national level and includes such items as the website, the preparation of local store marketing material for the franchisees to use in their local markets, new menus, and the like. The franchisee has the obligation with its Local Store Marketing requirement, to advertise its particular location in the trade area in which it operates in order to drive customers to their restaurant and to promote their off premise delivery sales. The marketing team provides assistance to franchisees in all their marketing efforts.

 

Purchasing

At Mikes we only source and use top quality ingredients and to the extent possible we seek to use premier suppliers. All of our produce is delivered throughout the week ensuring only the freshest produce and ingredients are used to make our signature Subs, Pizzas and Pastas. All franchisees must purchase their food and supplies only from authorized and approved suppliers as this ensures that every customer has the same great dining experience at all of our restaurants.

 

Financing and business plan assistance

The total cost of a Mikes Franchise is generally an average of $ 700,000. In order to qualify to purchase a Mikes franchise you will need to have approximately $280,000 of unencumbered capital ready to invest. The rest may be financed through the Canadian Government’s Small Business Loan Program available at all Canadian Chartered Banks. The franchisee must prepare a Business Plan to present to their bank to support its financing request and we will assist you in the preparation of the Business Plan and in dealing with your banker.

 

Research and Development

 

At Mikes we are never comfortable resting on our laurels, our renowned Canadian Executive Chef, Alain Demeule, is always hard at work creating innovative new menu items for our customers. Before a new recipe becomes a menu item it begins with an idea which is tested and tweaked until it is just right. Then the item is tested in a restaurant setting before rolling it out to the entire chain. Once it proves itself to be efficient to prepare, serve, and to the likings of the customer, it becomes a new dish for all Mikes customers to enjoy. New and innovative menu items are added regularly and are always coupled with a complete marketing strategy and tools for the franchisee to implement. As you read this, unique and distinctive menu items are being developed and are on its way to a Mikes table near you!

 

 

 

 

 

 

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