Quebec - Canada
The Key Principles That Make Quesada A Success.
QUESADAS SUCCESS IS BASED ON FIVE KEY PRINCIPLES:
Implementing this strategy includes comprehensive programs for Franchisee support and business development:
- Quesada College for outstanding store operations
- Continuous Menu Improvement for attracting new customer visits
- Advanced On Line and Digital Marketing for increasing customer loyalty
To date Quesadas key performance indicators are signs of solid future growth.
- Consumers love the food
- The Quesada brand is expanding across Canada
- Franchisees are happy they got in on the ground floor
- The business continues to operate successfully at an affordable buy-in price
Quesada is single-minded in its total commitment to duplicating the success of their Corporate restaurants for every Franchisee restaurant across Canada.
1. QUESADA MENU PRODUCTS ARE THE BEST IN THEIR CATEGORY
Great food demands quality ingredients. Quesada’s recipes and ingredients guarantee a complex flavour that prompted one Toronto food critic to remark:
”This is a WOW product compared to everything else out there. Really interesting flavours. There’s a lot happening in this burrito!”
NOW Magazine, Toronto’s leading news, food and entertainment weekly for over 25 years, awarded Quesada the People’s Choice Best Lunch Under $10 and Best Mexican Restaurant Awards in the Annual Reader’s Poll a total of 4 times.
The Quesada One Bite Guarantee shows the company’s confidence in the unique Quesada taste: if customers dont love it on the first bite, we’ll give them their money back.
To be sure, prospective Franchisees report that following their first visit to Quesada, the most persuasive moment in their due diligence occurs when they take their first bite.
2. A SUCCESSFUL BUSINESS MODEL, AFFORDABLE FOR FRANCHISEES TO ACQUIRE
Quesada’s goal is to build a national brand delivering the best return on investment possible to its Franchisees, area developers and other stakeholders, with controlled, sustained, profitable growth.
Quesada considers Franchisees the company’s most important asset. And Quesada’s focus is on always protecting and enhancing this asset.
Quesada reduces investment costs by not profiting on equipment. Quesada also allows Franchisees to use their own contractors for construction. Store design and training are included in the Franchise fee, thereby further reducing overall cost.
This lower initial investment cost means lower start-up debt, which leads directly to greater and faster profitability.
Success is the result of good decisions. Quesada helps Franchisees make decisions based on a past pattern of success – decisions formed from real, present day know-how.
Front line experience gained by Quesada from operating its own Corporate restaurants provides a singular perspective in sharing operational challenges with Franchisees, every day.
Franchisees receive the very best strategic support to make the right
3. A BUSINESS CULTURE WHERE THE FRANCHISEE-FRANCHISOR RELATIONSHIP IS DEMANDING BUT FAIR
Quesada’s ambitious and demanding goals are met through a genuine team effort built on collaboration.
Experienced Franchisees with Quesada appreciate the opportunity to provide input into improving the system and the brand. From equipment to procurement, advertising to training, Franchisees are given the opportunity to provide a point of view and to improve the Quesada experience for both their customers and for other Franchisees.
It takes a company that recognizes the value of its Franchisees and is prepared to apply the principles of good faith, mutual respect, personal integrity and teamwork to achieve higher goals.
4. EASY TO USE SYSTEMS TO BUILD SALES, REDUCE OPERATING COSTS AND INCREASE PROFITABILITY
Quesada teaches Franchisees to make an award-winning burrito, choose successful sites, manage food and labour cost, and build sales through marketing.
The Quesada brand marketing and advertising focus is on local store trading areas, promotional tool kits and social media. Franchisees recoup part of their advertising royalty by executing local programs to drive individual unit sales.
Clear communication is paramount to Quesada’s success, with regular Franchisee meetings, online collaborations and Internet training courses, among other proprietary processes developed to assist Franchisees.
Quesada Franchisees receive success-tested systems to build their business. These systems work, and they get better with every Quesada Franchisee who uses them.
5. EASY OPPORTUNITY FOR FRANCHISEES TO EXPAND THEIR NUMBER OF RESTAURANTS
Quesada encourages superior performance and rewards achievement.
The company expects that more than 70% of its Franchisees will become multiple-restaurant operators. In this way, Quesada directs resources to ensuring Franchisees have the tools, support and encouragement to quickly succeed at their first restaurant, so they can rapidly expand to many different locations.