This 7-store chain situates in prime shopping centers established over a 10-year period with a very active following of customers on a weekly basis.
The stores offer a variety of fashion, household products & accessories (categorized over 19 departments) at reasonable prices, which has been the cornerstone of success to grow the business from 1 store to 7 locations today.
A head office management system is in place with daily contact to all areas via emails, video, telephone to ensure close adherence to marketing plans laid down, signage changes in stores and product promotions for that period.
The business comes with a mid-size (12,000 SF) distribution centre with enough extra capacity to grow the chain to 15 – 20 stores. It is located close distance to Port, and this allows for faster delivery of shipments from overseas (China & India).